Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7E5
RGB
239, 247, 229
HSL
87, 53%, 93%
HSB
87, 7%, 97%
CMYK
3, 0, 7, 3
LAB
96, -5, 8
LCH
96, 9, 123
OKLCH
0.97, 0.03, 127
XYZ
83, 91, 87
LUV
96, -4, 13
HWB
87, 90%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.