Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7E6
RGB
239, 247, 230
HSL
88, 52%, 94%
HSB
88, 7%, 97%
CMYK
3, 0, 7, 3
LAB
96, -5, 7
LCH
96, 9, 124
OKLCH
0.97, 0.02, 128
XYZ
83, 91, 88
LUV
96, -4, 12
HWB
88, 90%, 3%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.