Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7F0
RGB
239, 247, 240
HSL
127, 33%, 95%
HSB
127, 3%, 97%
CMYK
3, 0, 3, 3
LAB
96, -4, 2
LCH
96, 4, 147
OKLCH
0.97, 0.01, 149
XYZ
85, 91, 96
LUV
96, -4, 4
HWB
127, 94%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.