Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7F3
RGB
239, 247, 243
HSL
150, 33%, 95%
HSB
150, 3%, 97%
CMYK
3, 0, 2, 3
LAB
97, -3, 1
LCH
97, 3, 164
OKLCH
0.97, 0.01, 165
XYZ
85, 91, 98
LUV
97, -4, 2
HWB
150, 94%, 3%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.