Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF7FB
RGB
239, 247, 251
HSL
200, 60%, 96%
HSB
200, 5%, 98%
CMYK
5, 2, 0, 2
LAB
97, -2, -3
LCH
97, 4, 233
OKLCH
0.97, 0.01, 229
XYZ
86, 92, 104
LUV
97, -5, -4
HWB
200, 94%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.