Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF9EA
RGB
239, 249, 234
HSL
100, 56%, 95%
HSB
100, 6%, 98%
CMYK
4, 0, 6, 2
LAB
97, -5, 6
LCH
97, 8, 132
OKLCH
0.97, 0.02, 135
XYZ
84, 92, 91
LUV
97, -5, 10
HWB
100, 92%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.