Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF9EE
RGB
239, 249, 238
HSL
115, 48%, 95%
HSB
115, 4%, 98%
CMYK
4, 0, 4, 2
LAB
97, -5, 4
LCH
97, 6, 140
OKLCH
0.97, 0.02, 143
XYZ
85, 92, 94
LUV
97, -5, 7
HWB
115, 93%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.