Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFF9FD
RGB
239, 249, 253
HSL
197, 78%, 96%
HSB
197, 6%, 99%
CMYK
6, 2, 0, 1
LAB
97, -3, -3
LCH
97, 4, 228
OKLCH
0.98, 0.01, 224
XYZ
87, 93, 106
LUV
97, -6, -4
HWB
197, 94%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.