Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFFCE4
RGB
239, 252, 228
HSL
93, 80%, 94%
HSB
93, 10%, 99%
CMYK
5, 0, 10, 1
LAB
98, -8, 10
LCH
98, 13, 127
OKLCH
0.98, 0.03, 130
XYZ
84, 94, 87
LUV
98, -6, 17
HWB
93, 89%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.