Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFFCE6
RGB
239, 252, 230
HSL
95, 79%, 95%
HSB
95, 9%, 99%
CMYK
5, 0, 9, 1
LAB
98, -7, 9
LCH
98, 12, 129
OKLCH
0.98, 0.03, 132
XYZ
85, 94, 88
LUV
98, -6, 15
HWB
95, 90%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.