Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFFCEA
RGB
239, 252, 234
HSL
103, 75%, 95%
HSB
103, 7%, 99%
CMYK
5, 0, 7, 1
LAB
98, -7, 7
LCH
98, 10, 134
OKLCH
0.98, 0.03, 137
XYZ
85, 94, 91
LUV
98, -6, 12
HWB
103, 92%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.