Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
EFFCEC
RGB
239, 252, 236
HSL
109, 73%, 96%
HSB
109, 6%, 99%
CMYK
5, 0, 6, 1
LAB
98, -7, 6
LCH
98, 9, 137
OKLCH
0.98, 0.03, 140
XYZ
86, 94, 93
LUV
98, -6, 11
HWB
109, 93%, 1%
Pantone
365 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.