Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
F04800
RGB
240, 72, 0
HSL
18, 100%, 47%
HSB
18, 100%, 94%
CMYK
0, 70, 100, 6
LAB
56, 64, 68
LCH
56, 93, 47
OKLCH
0.64, 0.21, 37
XYZ
38, 23, 2
LUV
56, 140, 45
HWB
18, 0%, 6%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.