Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F09FFF
RGB
240, 159, 255
HSL
291, 100%, 81%
HSB
291, 38%, 100%
CMYK
6, 38, 0, 0
LAB
76, 42, -36
LCH
76, 55, 320
OKLCH
0.81, 0.16, 321
XYZ
66, 51, 101
LUV
76, 37, -64
HWB
291, 62%, 0%
Pantone
5285 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.