Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F0ABDA
RGB
240, 171, 218
HSL
319, 70%, 81%
HSB
319, 29%, 94%
CMYK
0, 29, 9, 6
LAB
78, 31, -13
LCH
78, 34, 337
OKLCH
0.82, 0.10, 339
XYZ
63, 53, 73
LUV
78, 38, -27
HWB
319, 67%, 6%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
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