Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D0DC
RGB
240, 208, 220
HSL
338, 52%, 88%
HSB
338, 13%, 94%
CMYK
0, 13, 8, 6
LAB
86, 13, -2
LCH
86, 13, 353
OKLCH
0.89, 0.04, 353
XYZ
71, 69, 77
LUV
86, 18, -5
HWB
338, 82%, 6%
Pantone
4995 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.