Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D2CF
RGB
240, 210, 207
HSL
5, 52%, 88%
HSB
5, 14%, 94%
CMYK
0, 13, 14, 6
LAB
87, 10, 6
LCH
87, 12, 28
OKLCH
0.89, 0.03, 25
XYZ
70, 69, 69
LUV
87, 18, 6
HWB
5, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.