Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D3CD
RGB
240, 211, 205
HSL
10, 54%, 87%
HSB
10, 15%, 94%
CMYK
0, 12, 15, 6
LAB
87, 10, 7
LCH
87, 12, 35
OKLCH
0.89, 0.03, 32
XYZ
70, 70, 67
LUV
87, 18, 8
HWB
10, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.