Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D6EA
RGB
240, 214, 234
HSL
314, 46%, 89%
HSB
314, 11%, 94%
CMYK
0, 11, 3, 6
LAB
88, 12, -6
LCH
88, 13, 332
OKLCH
0.90, 0.04, 334
XYZ
75, 73, 88
LUV
88, 14, -12
HWB
314, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.