Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0D9CD
RGB
240, 217, 205
HSL
21, 54%, 87%
HSB
21, 15%, 94%
CMYK
0, 10, 15, 6
LAB
88, 7, 9
LCH
88, 11, 53
OKLCH
0.90, 0.03, 49
XYZ
72, 73, 68
LUV
88, 14, 12
HWB
21, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
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