Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DAEF
RGB
240, 218, 239
HSL
303, 42%, 90%
HSB
303, 9%, 94%
CMYK
0, 9, 0, 6
LAB
89, 11, -7
LCH
89, 13, 325
OKLCH
0.91, 0.04, 327
XYZ
77, 75, 92
LUV
89, 11, -14
HWB
303, 85%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.