Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DBEC
RGB
240, 219, 236
HSL
311, 41%, 90%
HSB
311, 9%, 94%
CMYK
0, 9, 2, 6
LAB
90, 10, -6
LCH
90, 11, 330
OKLCH
0.91, 0.03, 332
XYZ
76, 75, 90
LUV
90, 11, -11
HWB
311, 86%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.