Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DCCC
RGB
240, 220, 204
HSL
27, 55%, 87%
HSB
27, 15%, 94%
CMYK
0, 8, 15, 6
LAB
89, 5, 11
LCH
89, 12, 64
OKLCH
0.91, 0.03, 61
XYZ
72, 74, 68
LUV
89, 13, 15
HWB
27, 80%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.