Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DCCE
RGB
240, 220, 206
HSL
25, 53%, 87%
HSB
25, 14%, 94%
CMYK
0, 8, 14, 6
LAB
89, 5, 10
LCH
89, 11, 60
OKLCH
0.91, 0.03, 57
XYZ
73, 74, 69
LUV
89, 13, 13
HWB
25, 81%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.