Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DCDE
RGB
240, 220, 222
HSL
354, 40%, 90%
HSB
354, 8%, 94%
CMYK
0, 8, 7, 6
LAB
89, 7, 2
LCH
89, 8, 13
OKLCH
0.91, 0.02, 11
XYZ
75, 75, 80
LUV
89, 12, 1
HWB
354, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.