Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DCEB
RGB
240, 220, 235
HSL
315, 40%, 90%
HSB
315, 8%, 94%
CMYK
0, 8, 2, 6
LAB
90, 9, -5
LCH
90, 10, 332
OKLCH
0.91, 0.03, 334
XYZ
77, 76, 89
LUV
90, 11, -9
HWB
315, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.