Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
F0DCFB
RGB
240, 220, 251
HSL
279, 79%, 92%
HSB
279, 12%, 98%
CMYK
4, 12, 0, 2
LAB
90, 11, -13
LCH
90, 17, 312
OKLCH
0.92, 0.05, 314
XYZ
79, 77, 102
LUV
90, 9, -22
HWB
279, 86%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.