Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DDE7
RGB
240, 221, 231
HSL
328, 39%, 90%
HSB
328, 8%, 94%
CMYK
0, 8, 4, 6
LAB
90, 8, -2
LCH
90, 8, 343
OKLCH
0.92, 0.02, 344
XYZ
76, 76, 86
LUV
90, 10, -5
HWB
328, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.