Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DDF2
RGB
240, 221, 242
HSL
294, 45%, 91%
HSB
294, 9%, 95%
CMYK
1, 9, 0, 5
LAB
90, 9, -8
LCH
90, 12, 321
OKLCH
0.92, 0.03, 323
XYZ
78, 77, 95
LUV
90, 9, -14
HWB
294, 87%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.