Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DECA
RGB
240, 222, 202
HSL
32, 56%, 87%
HSB
32, 16%, 94%
CMYK
0, 7, 16, 6
LAB
90, 4, 12
LCH
90, 13, 72
OKLCH
0.91, 0.03, 70
XYZ
73, 75, 67
LUV
90, 12, 17
HWB
32, 79%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.