Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DEEA
RGB
240, 222, 234
HSL
320, 37%, 91%
HSB
320, 7%, 94%
CMYK
0, 7, 3, 6
LAB
90, 8, -4
LCH
90, 9, 336
OKLCH
0.92, 0.03, 338
XYZ
77, 77, 89
LUV
90, 10, -7
HWB
320, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.