Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFD1
RGB
240, 223, 209
HSL
27, 51%, 88%
HSB
27, 13%, 94%
CMYK
0, 7, 13, 6
LAB
90, 4, 9
LCH
90, 10, 65
OKLCH
0.91, 0.03, 62
XYZ
74, 76, 71
LUV
90, 11, 13
HWB
27, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.