Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFD5
RGB
240, 223, 213
HSL
22, 47%, 89%
HSB
22, 11%, 94%
CMYK
0, 7, 11, 6
LAB
90, 5, 7
LCH
90, 9, 56
OKLCH
0.91, 0.02, 53
XYZ
74, 76, 74
LUV
90, 11, 10
HWB
22, 84%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.