Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFD8
RGB
240, 223, 216
HSL
18, 44%, 89%
HSB
18, 10%, 94%
CMYK
0, 7, 10, 6
LAB
90, 5, 6
LCH
90, 8, 48
OKLCH
0.92, 0.02, 44
XYZ
75, 76, 76
LUV
90, 10, 7
HWB
18, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.