Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFDB
RGB
240, 223, 219
HSL
11, 41%, 90%
HSB
11, 9%, 94%
CMYK
0, 7, 9, 6
LAB
90, 6, 4
LCH
90, 7, 37
OKLCH
0.92, 0.02, 33
XYZ
75, 76, 78
LUV
90, 10, 5
HWB
11, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.