Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFDD
RGB
240, 223, 221
HSL
6, 39%, 90%
HSB
6, 8%, 94%
CMYK
0, 7, 8, 6
LAB
90, 6, 3
LCH
90, 7, 29
OKLCH
0.92, 0.02, 26
XYZ
75, 77, 79
LUV
90, 10, 4
HWB
6, 87%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.