Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFEE
RGB
240, 223, 238
HSL
307, 36%, 91%
HSB
307, 7%, 94%
CMYK
0, 7, 1, 6
LAB
91, 8, -5
LCH
91, 9, 327
OKLCH
0.92, 0.03, 330
XYZ
78, 77, 92
LUV
91, 9, -10
HWB
307, 87%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.