Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFF3
RGB
240, 223, 243
HSL
291, 45%, 91%
HSB
291, 8%, 95%
CMYK
1, 8, 0, 5
LAB
91, 9, -8
LCH
91, 11, 319
OKLCH
0.92, 0.03, 321
XYZ
78, 78, 96
LUV
91, 8, -14
HWB
291, 87%, 5%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.