Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0DFF4
RGB
240, 223, 244
HSL
289, 49%, 92%
HSB
289, 9%, 96%
CMYK
2, 9, 0, 4
LAB
91, 9, -8
LCH
91, 12, 317
OKLCH
0.92, 0.03, 320
XYZ
79, 78, 96
LUV
91, 8, -14
HWB
289, 87%, 4%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.