Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E0DA
RGB
240, 224, 218
HSL
16, 42%, 90%
HSB
16, 9%, 94%
CMYK
0, 7, 9, 6
LAB
90, 5, 5
LCH
90, 7, 46
OKLCH
0.92, 0.02, 42
XYZ
75, 77, 77
LUV
90, 10, 7
HWB
16, 85%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.