Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E2EE
RGB
240, 226, 238
HSL
309, 32%, 91%
HSB
309, 6%, 94%
CMYK
0, 6, 1, 6
LAB
91, 6, -4
LCH
91, 8, 328
OKLCH
0.93, 0.02, 330
XYZ
79, 79, 92
LUV
91, 7, -8
HWB
309, 89%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.