Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E3FA
RGB
240, 227, 250
HSL
274, 70%, 94%
HSB
274, 9%, 98%
CMYK
4, 9, 0, 2
LAB
92, 8, -10
LCH
92, 12, 309
OKLCH
0.93, 0.03, 311
XYZ
81, 80, 102
LUV
92, 6, -16
HWB
274, 89%, 2%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.