Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E4DB
RGB
240, 228, 219
HSL
26, 41%, 90%
HSB
26, 9%, 94%
CMYK
0, 5, 9, 6
LAB
91, 3, 6
LCH
91, 7, 62
OKLCH
0.93, 0.02, 59
XYZ
76, 79, 78
LUV
91, 8, 8
HWB
26, 86%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.