Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E4E4
RGB
240, 228, 228
HSL
0, 29%, 92%
HSB
0, 5%, 94%
CMYK
0, 5, 5, 6
LAB
92, 4, 2
LCH
92, 4, 20
OKLCH
0.93, 0.01, 17
XYZ
78, 80, 85
LUV
92, 7, 1
HWB
0, 89%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.