Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E6EA
RGB
240, 230, 234
HSL
336, 25%, 92%
HSB
336, 4%, 94%
CMYK
0, 4, 3, 6
LAB
92, 4, -1
LCH
92, 4, 350
OKLCH
0.93, 0.01, 351
XYZ
79, 81, 89
LUV
92, 5, -2
HWB
336, 90%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.