Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E6FC
RGB
240, 230, 252
HSL
267, 79%, 95%
HSB
267, 9%, 99%
CMYK
5, 9, 0, 1
LAB
93, 6, -9
LCH
93, 11, 304
OKLCH
0.94, 0.03, 306
XYZ
82, 82, 104
LUV
93, 4, -16
HWB
267, 90%, 1%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.