Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E7CC
RGB
240, 231, 204
HSL
45, 55%, 87%
HSB
45, 15%, 94%
CMYK
0, 4, 15, 6
LAB
92, 0, 14
LCH
92, 14, 90
OKLCH
0.93, 0.04, 92
XYZ
75, 80, 69
LUV
92, 7, 21
HWB
45, 80%, 6%
Pantone
7527 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.