Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0E7EF
RGB
240, 231, 239
HSL
307, 23%, 92%
HSB
307, 4%, 94%
CMYK
0, 4, 0, 6
LAB
93, 4, -3
LCH
93, 5, 327
OKLCH
0.94, 0.01, 329
XYZ
80, 82, 93
LUV
93, 5, -5
HWB
307, 91%, 6%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.