Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EAD2
RGB
240, 234, 210
HSL
48, 50%, 88%
HSB
48, 13%, 94%
CMYK
0, 3, 13, 6
LAB
93, -1, 12
LCH
93, 12, 94
OKLCH
0.94, 0.03, 95
XYZ
77, 82, 73
LUV
93, 5, 19
HWB
48, 82%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.