Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
F0EAD4
RGB
240, 234, 212
HSL
47, 48%, 89%
HSB
47, 12%, 94%
CMYK
0, 3, 12, 6
LAB
93, -1, 11
LCH
93, 12, 93
OKLCH
0.94, 0.03, 94
XYZ
77, 82, 74
LUV
93, 5, 17
HWB
47, 83%, 6%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.